All of those sales are converted to US dollars and Amazon pays that into my bank account. In Mexico, the book is sold for 52.90 pesos, of which I get $36.06 pesos. In the end, I get $2.65 for each ebook sold in the USA. The book is 2.8MB (mobi format), so they charge me an additional US$0.21. Amazon charges a delivery fee, which is based on the kilobyte size of the book. If I sell the book at $10.05, then I get$3.51.įor example, the ebook is $3.99 in the USA. Yes, Amazon is nudging authors to set lower prices so it can attract more buyers (and kill bookstores). If I set the price at $10 or higher, I get 35% royalty. I enter the price ($3.99) and it shows me the price for other countries, along with the royalty (70%) and the amount that I get. Here is the same for the digital book (the ebook): Below that are my royalties from the UK and Europe. At the right, it shows me the royalty in the various Amazon stores: I get $3.82 if the book is sold at $5.81 if it's sold via CreateSpace and $1.83 if it's sold in bookstores. I enter $9.95 (US dollars) and it shows me the price in pounds (someone in London will pay 6.12) and euro (what someone in Germany will pay 7.69 euro). I input the price (US$9.95) and it automatically calculates the price in pounds/Euros and shows me my expected royalty (what I get). People have asked me about royalties at Amazon. Give your customers what they really want. They simply don't need to advertise because their products are so cool. Apple spends only 0.6% (zero point six percent) of its revenues on marketing. Thieves race through street traffic to steal Apple stuff. But people stand in line for Apple stuff. Ad agencies think Apple should spend $34 billion (20%) in marketing. Apple had $170 billion in revenues for 2013. Generally, ad agencies recommend for companies to spend 20% of their revenues on advertising. Companies should learn push advertising doesn't work.Ĭompanies should put their efforts in making better products so people want the product. So even though I work in digital marketing, I have no problem with blocking the tracking and advertising. PPC works when it announces a content campaign. What doesn't work well? Untargeted PPC, SEM, banner ads, popups, and popunders. Tactics that work include SEO, social, video, and content marketing. My book The Big Book of Content Marketing is based on this idea (visit the page to learn more about it). Push advertising (thrown ads in people's faces) doesn't work.Īnother way to do marketing is pull advertising, where you create content that attracts interested viewers. 80% of ads are wasted due to ad blindness (people have learned to ignore ads) and ad blocking tools. I work in digital marketing, yet I turn off ads.Ī study by Tim Suther, then-CMO of Acxiom, showed that 80% of digital advertising fails to reach its target audience. If I Work in Marketing, Why Do I Turn Off Ads? By turning this off, you can block those ads too. However, if a company pays AdblockPlus, the company's ads will be shown.
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However, some ad companies are run by jerks who do whatever they want just to make money. Many advertising companies are run by ethical, responsible people.
That's an astonishing number of companies that collect your every action and sell your data to other companies so they can bombard you with yet more ads. I checked this morning: there are 1,934 tracking tags. When you open a page, click on something, or even just move your mouse, the tags collect information and report it somewhere.
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These are bits of code that are added to webpages. I told her that it's easy to block the ads.
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How to Get Rid of Tracking and Ads: An FAQĪ "friend" (not her real name) complained to me yesterday there were too many ads.
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